1. Attend Local Events
Local events such as festivals, trade shows, and fairs are great ways to get some exposure for your business. Consider purchasing some booth space so a representative for your brand can meet and mingle with your clients.
Networking events should be a priority, as well. Meeting with professionals in your industry is a great way to make some new friends while generating leads.
A quick Facebook search should help you find networking events in your area, so the sooner you begin networking the better.
2. Optimize Your Website
Maybe you're already ahead of the curve and have a great website. But is it optimized?
'Optimized for what?' you may find yourself asking. Well, quite a bit.
Today's website needs to be more versatile than ever. You should optimize for search engine optimization (SEO), voice search, mobile functionality, and accessibility.
3. Create A Blog
Content marketing is a simple, cost-effective method that facilitates organic growth. And though digital marketing trends are starting to favor video, blog content is still a fantastic way to have some creative fun while reaching out to your audience.
4. Stay Active On Social Media
Social media is great for more than just sharing photos or chatting with your friends. It's one of the most effective plumber advertising tools, as well.
Create pages for your business and don't forget to cross-post all of your great blog content to your social channels.
5. Join Professional Organization Forums
Another great reason to join social media is so that you can join professional groups. You'll be amazed by how many plumbers are active on social media.
Interacting with your peers is a great way to get some fantastic business tips, make some friends, and establish your brand's credibility.
6. Focus On Your Marketing Tone
There's an old adage that states that you catch more flies with honey than with vinegar, and that's certainly the case in marketing.
It's important that you take an approachable, conversational tone through your marketing.
Avoid talking down to your audience, even if you're creating an instructional post. Treat your content like a conversation to create a fun, welcoming vibe.
7. Focus on NAP Listings
In the world of local SEO, few acronyms are as significant as NAP. Short for name, address, and phone number, consistent NAP citations can ensure that your brand is among the first customers to find
Platforms like Google My Business, Yelp, Foursquare, and Facebook should be an essential part of any local business' repertoire. Make sure that your company's information is listed on as many sites as possible for best results.
8. Partner With Local Businesses
Consider teaming up with a local business that offers complimentary services to your own. Marketing may seem like a solitary endeavor, but the opposite is true, especially when it means getting more referrals.
9. Channel Your Inner Auteur
Video content is dominating the marketing world right now. And it's also a fun way to get your brand's message across through a medium that audiences will eat up.
If you're not sure you can comfortably create and edit a video, consider hosting like Q&A sessions via your social media channels.
10. Place Yourself In Your Customers' Shoes
When all else fails, ask yourself what you'd want if you were the customer. Answering common questions or giving a quick tutorial, for instance, are great ways to educate your customers while advertising your business.
Plumber Marketing Made Easy
Marketing can be quite the intimidating arena, but we hope that we've helped demystify the world of plumber marketing. If it seems like your marketing strategies aren't working, keep trying! Switch tactics, if necessary, and don't give up.
Or if you're looking to let someone else worry about your branding while you focus on your business, get in touch! We're always happy to chat with local business owners about how they can get the most out of their marketing.