We create and implement content marketing to generate and distribute valuable content. Our goal is to produce meaning, relevance and consistency to drive profitable customer action

CALL 4 GROWTH

Ultimately, you can only be reminded by someone if you've made a difference their lives.
​We make sure that this happens

To stay relevant in a fast-paced market, content needs to be forward thinking. As no one likes to be aggressively pitched with an obscure sales monologue, digital content marketing focuses on people's issues from a problem-solving angle.

Used by leading brands for many years, our strategic content marketing helps increase sales and revenue. Ultimately, this is the difference with less sophisticated approaches used by companies to sell "stuff."

Content marketing eliminates "stuff" and replaces it with context and value that make sense to prospects and clients to solve their problems. If perceived "useful" or "helpful," your content will increase engagement and help convert.

Regardless of the tactics used, high quality content can be implemented in any part of your tactical plan and rolled over different assets may they be online or not. Schedule a discovery call with our team now and learn about the various ways we can help your business thrive.

Growth is not possible without great content marketing

What if your prospects or clients were looking forward to reading or viewing your content? What if when they receive it, they share it with peers? To achieve this, content marketing should not be treated as a commodity in the first place. 

Ultimately, your content marketing should be something that no one else provides to elevate your brand. This is how the approach works to transform a commodity into something that people embrace and look forward to receiving.

Content marketing goes beyond your rock-bottom product or service feature. content marketing encompasses any asset that your company uses. Hence, we propose to develop and execute content marketing applied to:

• PPC campaigns
• Blogs 
• Social Media content calendar
• Website
• Webinars
• E-mail campaigns
• ​Print media

If these different assets help answer questions that people may have, then, you provide them with something they cannot get anywhere else. It is the best way to run a commoditized product or service in a mature market into something uncommon that does not look like anything else. In other words, it is the road paved to differentiation.

There is no better way to create authority on any topic

Who wouldn't like to be perceived as a credible authoritative resource on a topic that is directly fuel interests of potential future clients? Who wouldn't like to ensure that existing clients continue to gratify you with their trust because you bring value to them?

There is no cookie-cutter to get noticed by the right audience and earn trust and loyalty. It is precisely what content marketing does. It helps generate trust and enables loyalty. It is a pivotal approach to create, entertain, and strengthen client relationships.

To achieve excellence, content marketing should not be squeezed in a long "to-do" list, that is eventually done at the end of the day. Sometimes, even worse, content marketing is left to the hands of the inexperienced intern who will do hopefully their best.

Your content will attract people if it is treated methodically following a process gathering the pain points, and compelling elements selected to increase engagement. Hence, value is created through clients' insights and not guess games. This is how you will multiply opportunities for customer intimacy and turn cold leads into ardent brand advocates.

Content Marketing is a system that introduces new leads to your business through different types of content & keep existing clients engaged

It begins by understanding the target market and determine the target audience for the content. Typically, we try to understand three major elements:

• What problems are your targets facing that your business can solve?
• What questions they are asking that your business can answer?
• How can your business make their lives better and easier?

Based on that essential foundational work, we select and create the best funnels. 

A content marketing works in conjunction with a marketing funnel. Typically, we use three points to funnel customer progressively:

1. Top of the funnel (TOFU) - We focus on brand awareness and site traffic. At this stage we grab the attention. We want to make a big impression with value-added content that answers questions and solves problems. We use social media networks to get the audience attention and create engagement
2. Middle of the funnel (MOFU) - We focus on lead generation and nurture. We create content to educate and inform​. We convert your website's or landing page visitors into sales with an enticing offer in exchange of a permission to get in touch to nurture a relationship
3. Bottom of the funnel (BOFU) - We focus on conversion to paid service or product. At this stage, content is personalized and product and service centric. We convince the lead to buy from you. In other words, your lead is nurtured and you can convert leads into clients

For each funnel, specific content types are created to unleash effectiveness and ensure results. Typically, here's an example of the various content types that we create:

Top of the funnel

• Content curation via social media. It allows different rationale for sharing content
• Blogs posts are a powerful for SEO and an effective way to demonstrate an expertise
• Infographics are images that cover a topic in a visual and engaging way
• Videos to increase engagement and position you as an expert

Middle of the funnel

• White papers to convince an audience that your product or service can be a solution to a certain problem
• Case studies are data-driven and powerful to convince
• Free guides or how-to articles to help an audience sort a problem
• Worksheets that can complement a how-to article offering a tangible way for the audience to apply a learning

​Bottom of the funnel

• ​Emails sequences to connect 
• Testimonials with a series of emails where customers tell their victory stories
• Webinars and advanced classes for your audience or offer events for those who are already familiar with what you do
• Limited time offers to trigger urgency to buy your product

Of course, your content marketing funnel does not end with converting your audience into customers. There is more to it. Typically, this is where most businesses fail to follow-through, leaving potential repeat business on the table.

What are our content marketing services about?

We want to give businesses the flexibility they need. Hence, we can handle the entire process on your behalf, or just help you for a part of it.

Most of our clients fall in the following categories:

We need to create a content plan and, we don’t know where to start. 

We need help to create a content plan that includes what content to post, when to post it, and where to post it. 

We need help to implement that content on the different platforms that we use or that you recommend us to use.
​We need help with the graphic art as well.

We need to demonstrate authority and leadership in our market area, our subject matter. Our problem is that we have no time for it or the necessary expertise to create content using different platforms. 

Whether you need to:

• Create or integrate your content marketing strategy with new platforms
• Content marketing recommendations to make sure your investment goes not to waste

We can help your business from evaluation, planning, execution and support. We offer flexible options with a wide range of applications.

Our process covers:

STRATEGY
We set a content mission with clear goals. We establish the KPIs. We set up interviews and discovery workshops with your company to understand business

PREPARATION
Once we know what we aim for, we enable our content creation process with timelines. We create the drafts, revise them with you & refine the tone based on results we get from analytics

EXECUTION
We create all assets based on consistency across multiple channels based on the master calendar that we agreed upon. We review the performance and make the necessary adjustments

CONTENT MARKETING MANAGED SERVICES
We support your marketing effort with content development for any asset: PPC, SEO, Social Media, Emails, Newsletters, Graphic Design, Video and photography

​If you are interested in à-la-carte services, we offer different single content applications:
​

• Web page & landing page creation
• Case studies
• Blog writing
• Infographics
• ​Editing services
• Social posts
• Video shooting for social media with script
• E-mail marketing content & execution
• Newsletter creation and execution
• Photography

Do you want to convert an audience?

Schedule a call with one of our strategists
Let's discuss your goals, business, existing marketing assets, funnels used, and challenges. Our discovery calls are FREE. 

Let's discuss your audience
Creating a successful content depends of how well you understand your audience. During our FREE call we cover this essential part of the project.

Get a FREE game-plan
Once we determine your objectives, we come up with the an approach and a project charter that will clearly scope the project. Call now to schedule your call with our strategist.