Local SEO strategies & services can help your small business or multi-location company to grow locally without paying for ads
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Local SEO help improve your online visibility effectively. Local SEO (Local Search Engine Optimization, or local search engine marketing) helps businesses promote their products and services to local consumers, users or prospects at the exact time they’re looking for them online.
Through a variety of methods different than traditional SEO as people know it:
We can help you reach more people at the exact time when they search online for your services in your neighborhood. |
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Become visible when consumers look up for your product and services in your area
Local search engine optimization (SEO) is a strategy hand-crafted for local businesses looking to increase their visibility in search engines, reach out more customers to do one main thing - increase their revenue.
Local SEO services focus on boosting your business listings in various online search results. In other words, when future potential clients search businesses like yours in their area, you want to appear at the top of results.
Ultimately, local SEO helps achieve exactly that, so more people can find, contact you or navigate to your premises to visit your local store, shop or office.
Local SEO services focus on boosting your business listings in various online search results. In other words, when future potential clients search businesses like yours in their area, you want to appear at the top of results.
Ultimately, local SEO helps achieve exactly that, so more people can find, contact you or navigate to your premises to visit your local store, shop or office.
According to Google, 46% of searches have a local intent. Therefore, if a searcher is looking for business suggestions for a product or service needed, Local SEO can help you gain a pre-qualified lead by putting you face-to-face with your surrounding communities.
Ultimately, Local SEO is all about increasing your business search visibility. Hence, we feed Google with:
If you want to speak with an ETOS strategist, contact us to learn about your options.
Ultimately, Local SEO is all about increasing your business search visibility. Hence, we feed Google with:
- Content on Google My Business
- On-page website content with local content
- Local business listing content
- Online reputation
If you want to speak with an ETOS strategist, contact us to learn about your options.
We help businesses to promote their product and services online by connecting them to local qualified customers
Rank Higher
Name Address Phone Website (NAPW), citations and reviews spread on different local directories help in ranking. Reviews will boost your company's ranking on search engines and help in conversions.
Convert More
85% of disposable incomes are spent in a radius within 22 miles of home. Consumers are browsing the web for services. Make your company visible when consumers are ready to buy your product or source your services. These are highly qualified leads.
Increase Your Effectiveness
Automate your lead generation and focus your attention on closing deals. Spend less by reducing your time looking for qualified clients.
Name Address Phone Website (NAPW), citations and reviews spread on different local directories help in ranking. Reviews will boost your company's ranking on search engines and help in conversions.
Convert More
85% of disposable incomes are spent in a radius within 22 miles of home. Consumers are browsing the web for services. Make your company visible when consumers are ready to buy your product or source your services. These are highly qualified leads.
Increase Your Effectiveness
Automate your lead generation and focus your attention on closing deals. Spend less by reducing your time looking for qualified clients.
Our Top Local SEO Strategies to help you grow
There is no cookie cutter. If you want to rank at the top of search results, you’ll need to focus on the local SEO services that your business offers. There are few areas that we will consider while building your local SEO competency:
GOOGLE MY BUSINESS OPTIMIZATION
Google My Business is a must-have by all means. Google My Business contains valuable key information about your business to help your potential future clients. Typically, people search companies near them. Hence, search for a specific category of services yields search results.
GOOGLE MY BUSINESS OPTIMIZATION
Google My Business is a must-have by all means. Google My Business contains valuable key information about your business to help your potential future clients. Typically, people search companies near them. Hence, search for a specific category of services yields search results.
Searchers can see the locations of your business on a map, and by clicking the results get access to your Google My Business listing. This listing contains key information like a company’s address, hours, website, phone number, images, offers, special offers, events, and reviews. These are information that you need to share and make accessible to people browsing the web.
MOBILE RESPONSIVE DESIGN
When people search and need an information, it often happens while on-the-go. Hence, it is essential for any local business to adopt mobile responsive website designs. If your website is mobile responsive, you increase the chances to attract people.
When people search and need an information, it often happens while on-the-go. Hence, it is essential for any local business to adopt mobile responsive website designs. If your website is mobile responsive, you increase the chances to attract people.
There is an absolute necessity to keep your business name, address, and phone number (NAP) information consistent across your online listings beyond Google My Business to improve your chances of earning a top spot in results.
USER EXPERIENCE
Your website needs to offer a great user experience. By streamlining the navigation, offering a useful content and decent page speed, your visitors may stay longer on the pages they visit.
If they stay longer on your pages, your bounce rate will go down. A low bounce rate signals a great content. However, a high bounce rate should be considered seriously, as it signals a poor user experience.
Your website needs to offer a great user experience. By streamlining the navigation, offering a useful content and decent page speed, your visitors may stay longer on the pages they visit.
If they stay longer on your pages, your bounce rate will go down. A low bounce rate signals a great content. However, a high bounce rate should be considered seriously, as it signals a poor user experience.
LOCAL CITATION BUILDING
If claiming your Google My Business listing is the first thing you need to do, you’ll also want to build other local citations. These citations contain the same essential information than on your Google My Business such as your company’s name, address, phone number, and website.
Citation building campaigns can help you earn local listings on sites like Bing, Yelp, Facebook, Foursquare, TripAdvisor, and more. Of course, some local listings may be more relevant to your business than others. For instance, if you are a lawn care company, you may have no interest to appear in TripAdvisor.
If claiming your Google My Business listing is the first thing you need to do, you’ll also want to build other local citations. These citations contain the same essential information than on your Google My Business such as your company’s name, address, phone number, and website.
Citation building campaigns can help you earn local listings on sites like Bing, Yelp, Facebook, Foursquare, TripAdvisor, and more. Of course, some local listings may be more relevant to your business than others. For instance, if you are a lawn care company, you may have no interest to appear in TripAdvisor.
LOCAL TARGETED KEYWORD
To multiply the chances to rank at the top of local search results, we’ll target specific keywords relevant to local search. These keywords will be added to the content of your website. For instance, if you are a chiropractic care located in West Chester, PA, you might need to consider to include keywords such as "Top West Chester Chiropractor."
In addition, we will create some location-specific pages on your site. It is proven that targeting location-based keywords can help your business appear in more local searches. In other words, you get more people contacting you.
To multiply the chances to rank at the top of local search results, we’ll target specific keywords relevant to local search. These keywords will be added to the content of your website. For instance, if you are a chiropractic care located in West Chester, PA, you might need to consider to include keywords such as "Top West Chester Chiropractor."
In addition, we will create some location-specific pages on your site. It is proven that targeting location-based keywords can help your business appear in more local searches. In other words, you get more people contacting you.
CREATE VALUE WITH CONTENT
Your content should be beneficial and create value to people reading it. If an overuse of keywords can be counter productive, without content, your website pages will not rank. Hence, the creation, development and implementation of a content that creates value to users and visitors is a vital piece of your strategy.
Following SEO best practices and adjusting to local purposes, your website pages become stronger with custom html, title tags, ALT tags on all your pictures, meta descriptions, and focus keywords.
Your content should be beneficial and create value to people reading it. If an overuse of keywords can be counter productive, without content, your website pages will not rank. Hence, the creation, development and implementation of a content that creates value to users and visitors is a vital piece of your strategy.
Following SEO best practices and adjusting to local purposes, your website pages become stronger with custom html, title tags, ALT tags on all your pictures, meta descriptions, and focus keywords.
RATING AND REVIEW MANAGEMENT
For any local business, it’s extremely important to collect, monitor and respond to online reviews. Ratings, recommendations, reviews can appear on your website, as well as third-party sites like Google My Business, Facebook, Foursquare and more.
May your business receives positive or negative, it’s essential to reply to all reviews in order to show customers you take their needs seriously. Before visiting a local business, people collect information about other people's experiences. Hence, responding professionally to reviews, comments, or questions will encourage more people to engage with your business.
For any local business, it’s extremely important to collect, monitor and respond to online reviews. Ratings, recommendations, reviews can appear on your website, as well as third-party sites like Google My Business, Facebook, Foursquare and more.
May your business receives positive or negative, it’s essential to reply to all reviews in order to show customers you take their needs seriously. Before visiting a local business, people collect information about other people's experiences. Hence, responding professionally to reviews, comments, or questions will encourage more people to engage with your business.
LINK BUILDING
The benefit of back-linking has not to be made. Just as for SEO, a local business can help another local business to boost your local search ranking. It starts by creating valuable content. If other sites like what they read or see, they may link back to your site in their own content.
The benefit of back-linking has not to be made. Just as for SEO, a local business can help another local business to boost your local search ranking. It starts by creating valuable content. If other sites like what they read or see, they may link back to your site in their own content.
Our full-service marketing agency can help you grow locally
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Our certified project managers will help your local business grow by clarifying work streams and timelines. For us, every local SEO client falls in an online project management process. There are no surprises, you know what to expect and when. As transparency is essential, we propose:
For more information about our local SEO services, connect with us. |
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