6 Child Care Marketing Strategies
Child care is a fast-growing market in North America. Even with this growing trend, daycares still struggle to maintain full classrooms. To help overcome this and differentiate yourself in the child care market, potential families should feel confident that you are the right place for their children.
In this article, we propose a few simple ideas that will help to promote your business to gain and retain clients.
1. Build A Strong Brand Identity
A strong brand identity is more than just a pretty logo. Developing a strong brand identity helps you ease your future customers' decision-making process.
Customer recognition and engagement are part of an emotional process. They are gained through shared values and vision, belief in the mission and trust in a strong value proposition.
Before rushing to create a website or a logo, you need to clarify your values, vision, mission and value propositions. Use a clear and structured format to formulate them. This is key to any foundational work.
As part of your strategic marketing activities, consider spending time on your branding assets. Then, lead your brand execution in a thorough and consistent manner across your multi-channel marketing plan.
2. Write and Post Blogs
Blogs help establish professional standing and authority in your industry and, help to rank higher on organic search engine results pages. Blogs can also create traffic to your website.
Targeted blog topics related to child care, education and development will help you build trust with your future clients.
The goal is to demonstrate that you are an authority concerning child care. Another good approach is to invite other professionals, like pediatricians or psychologists specialized in young children, to write blogs for your website. This can strengthen people's perception of your company.
Your blog posts should be optimized for SEO (Search Engine Optimization). Create a list of keywords for your blog and include them as you progress in the writing process. These keywords will help people to find your blog and, help rank your page higher on search engine results.
Consider working with an outsourced digital marketer if you are unfamiliar with SEO or digital marketing. A digital marketer can develop effective topics and write articles with SEO in mind to drive traffic to your website.
3. Pay-Per-Click (PPC) Campaigns
PPC is an advertising service run by Google based on keywords. Technically, you create an ad in Google using Google AdWords. Whenever people see your ad online and click on it, you pay for every single click.
PPC can be tricky. Some keywords are more expensive than others. Some keywords have more competition than others. Setting your budget in advance and knowing the price of keywords can help you avoid unexpected Google Ad spends. If you are unsure of how best to deal with Google AdWords, the best practice is to refer to a digital marketing expert.
4. Local SEO
Local SEO helps promote your services to potential customers in your area at the time they look for them. The principle is to multiply your presence in different ways:
Make sure that your details are uniform across the different platforms. Consistency and uniformity of your inputs will help you with search engines.
5. Host an Event
One effective way to get your name out in the community is to host an event. It is an opportunity for your business to clarify goals, objectives and expected outcomes.
Be sure to clarify what is the purpose of the event. You may intend to convey information, celebrate a milestone, educate existing clients or persuade new prospects. No matter what your intention is, try define what a successful event means to your business and how you measure it.
If the event allows families to meet you, interact with your staff and see your facilities, it's an opportunity to warm up prospects, or retain existing clients.
6. Social Media Marketing
Social media platforms allow current and potential clients to interact with you. Send news, create ads, post photos of your staff, parents can see your activity. This helps them to feel more confident that your daycare is the right choice. Be careful about posting pictures of your client's children. You should not post pictures of children without written consent from the parents.
A social media business page allows clients to spread the word about your business, leave comments about how well you do, and provides a rating that potential future customers can see.
It also allows potential customers to see how well you handle bad reviews. The way you handle bad reviews is important to your online reputation management.
Effective Child Care Marketing
Strategies and tactics are important when it comes to child care marketing and your business growth. Each of these activities can be reviewed for effectiveness.
Remember that you should re-evaluate your strategies and tactics based on your results. If you have any questions or need help with your child care marketing, contact us today!